Everything is set in place. You’ve done your market research and found just what to sell for profit maximization, you’ve made a wonderful website or discovered the right service provider. The payment system is simple and navigating your page is hassle-free! You’ve hired content writers, marketing managers, SEO experts, social media analysts, etc. But where are the sales? Why is there huge traffic, but consistently fewer sales?
Well, what you actually need to do in order to get the desirable results you deserve, is to capture and sustain customer trust! The more reliable and trustworthy your page is, the maximum the number of purchase orders you will receive. Beneath, you will find some tips on how you can achieve this.
Prove That Your Website Is Secure
Today’s online consumers are more heedful in the midst of online cons and personal information theft. They are well aware of the perils related to making online payments and know what makes a website safe as well as secure to use.
In order to prove the authenticity of your website, you can get a Secure Sockets Layer (SSL) certificate. An SSL certificate (also referred to as a “digital certificate”) proves that your website is authentic and secures your online transactions.
Customers will be able to identify that your website is SSL authorized when they see an additional ‘S’ after the http, making it ‘https’ and if it is escorted with a padlock symbol which tells them that the website is safe.
There are several websites will sell SSL certificates and you can make a purchase to see which one suits your needs as well as requirements.
Show That Others Trust You
People be inclined to trust what other customers say about your business over what you may say simply because they think you are only interested in making profits! No matter how sturdily you might believe in your product/service and irrespective of how ardent you are towards providing excellent quality service and wonderful customer experience, customers will shape their view and opinion about your company based on the reviews their peers give them.
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In order to demonstrate that other people trust your company, you can set in place a customer testimonial & review section on your website’s homepage. Researches exemplify that people nowadays are more persuaded by video content than written content, thus, you can set in place a video testimonial section as well. There are a number of freelancers willing to make powerful and truthful video testimonials for your products/services and you can find several other similar options.
One more way to develop customer trust is to set up a news section where you throw light on positive media as well as press coverage. You can also get in touch with reviewers, bloggers, critics, and YouTube personalities to test and spread word related to your business offerings.