In order to bump up your brand, your customer should return back to purchase your product. For that, product packaging should appeal to your customer and it is possible when the packaging itself depicts the product details. For instance, the chocolate packaging is made of finest and glittering material that has nice and yummy pictures of chocolate by which people are fascinated. Likewise, if you see the food packaging, the carry bag has beautiful quotes with good images that tempt the taste buds. The photographs of Spider-Man or Chhota Bheem are found on the toys’ package so that kids will like to buy it again and again. So the relevant package is needed for the relevant product.
Apart from the above, seasonal packaging also plays an important role in magnetizing customers’ attention. It compels people to buy things emotionally as well as logically. It is the best way of marketing the products and bumping up the rate of sale. In order to have a large number of customers’ attention during festive season like Easter, Christmas, and Halloween Day, etc., a business should pack its product giving the perfect theme related to the specific day. The creative design of the seasonal packaging accentuates the demand of customers rather than the competition.
The tactical packaging works better than random packaging. As stylish and seasonal packaging works silently to sell your product, it is very significant to focus on packaging in order to boost sale.
WHY PACKAGING IS IMPORTANT?
- Packaging protects the product
- Decreases cost
- It provides hygiene
- Facilitates product differentiation
- It keeps the product from going bad
And since it decides the success or failure of a product, it becomes important to package the product properly.
NEED FOR EFFECTIVE PACKAGING
- Dramatic increase in consumption
- Huge range and choice
- All year-round product availability
- Availability of supermarkets
HELP FROM NEURODESIGN
Neurodesign delves deep into the human brain to determine how the brain perceives each packaging designs. Studies show that the details of the packaging help a person to determine what the product will be like.
HOW EMOTIONS COME INTO PLAY
Emotions play an important role in the whole product experience, which begins right after we get the product in hand. When a person first sees a product, the brain determines if the product is pleasant or unpleasant.
THE ‘TOUGH’ FACTOR
Retail packaging has introduced new innovations that allow customers to feel the product. Such innovations put strategically placed holes that allow customers to touch the product inside.