You’re a wholesaler. (Hi, wholesaler!) As a triumphant one, you most likely spend a lot of time thinking about growing your eCommerce business, increasing your sales, and fulfilling your esteemed customer’s needs. We bet you also spend a heap of time looking into techniques as well as approaches to make your operations smoother and make it simpler for your customers to buy from you.
And it’s almost 2017! Everyone is conversing about getting on the cloud and fixing everything online. It’s categorically a turning point in the way business is being done and they’re chatting about it for good reason. Whether you’ve already adopted a B2B wholesale eCommerce solution or are planning on doing so, the 8 tips will help you to lay the groundwork for success.
Provide Rich Customer Experience
As with B2C, basic attributes such as attractive layout, functional navigation, and robust site search are uniformly important in B2B. And with ever-rising demand of business buyers, factors like single page check-out, manifold freight choices and payment gateways are up on the cards. Although, certain features that exceptionally boost online B2B sales include:
- Price Levels
- Sales Quote
- Frequent Order
- National Accounts
- Credit Limits
Online wholesale business is getting competitive and patrons today are more tech-savvy. They expect you to be present across various channels and bestow the similar experience across each one of them. To provide them the Omni-channel experience businesses need picture perfect integration between all these disconnected channels. This integration facilitates businesses to provide their esteemed customers a smooth shopping experience and make deeper engagement with them.
Content, Content and Content
E-commerce has changed with the rest of the web with content being evenly significant for both. But, over the years, the format or layout in which the content is consumed has transformed. Today, content is no longer limited to text but extends to formats like images, videos, detailed product descriptions as PDF, etc. The more information you present, the more you connect your customers by helping them comprehend what they are ordering online. Buyers expect a simple-to-use, highly informative, and visually persuasive experience where it is easy to explore what they need and make purchases.
Personalization is one of the chief factors for creating engaging and lucrative user experiences on your eCommerce store. The more information you congregate and use about your valued customers, the better your store can be personalized to meet exact customer needs. Personalized attributes like product recommendations, best-seller lists and wish-listing save the time of the B2B buyers and enhance buyer-seller relationships. It is a very strong tool that helps online businesses build better, long-run customer relationships, get better shopper’s experience, and upgrade sales conversions.
Actively Encourage Retailer Adoption
The size of your customer base will eventually determine the best policy to adopt. Small companies will likely find it more fruitful to rely on direct phone outreach, whereas large ones might tend towards email drip campaigns and direct mail.
It’s vital to include references to, and information about, your eCommerce platform wherever it’s right to do so. Email signatures, connect on your company website, and information in product consignments all have a place. Your representatives can also play a big role in promoting the adoption of your eCommerce podium, and new incentive & commission structures should reflect this.
Not all business routes are designed for customer satisfaction. Remote set-ups and system specific business processes disturb the balance of a healthy business ecosystem. Suppose a situation when your customer orders any product in your online site or website and you find that product out of stock in your back-end system. That situation could be the result of a manual mistake or the inability to put up real-time information across systems. Integration allows items, orders, inventory, customers, and other relevant sales data to pass between sovereign systems to communicate with each other. A flawless integration between your eCommerce front-end with your ERP (enterprise resource planning), CRM (customer relationship management), etc., helps to save your time as well as effort and assists in achieving business objectives.
Capitalize on New Marketing Opportunities
Having an only, readily-reachable online platform generates a variety of latest marketing opportunities, mainly when combined with email outreach. You can, for instance, connect directly to new product pages or promotional materials, permitting customers to order with only a few clicks. Discounts, seasonal promotions and short-run special offers could also be targeted at diverse customer segments based on their historic purchases or preferences.
What is maybe most important, though, is the fact that you’re able to compute the effects of all latest marketing initiatives. The number of people connecting through from emails can be traced, different product images, specifications, and promotional materials can be checked and compared, and you can describe and “plug up” the points in the buying process where customers are dropping.